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  • GM memo to dealers about camaro

    Date: June 29, 2007
    To: All Chevrolet Dealers
    From: Ed Peper
    Subject: Chevrolet Camaro

    As evident from our current sales event, the upcoming “Transformers” movie is expected to create a lot of buzz for Chevrolet. One of the movie stars who will help create the "buzz" is the Chevrolet Camaro "Bumblebee". The Camaro “Bumblebee” plays a huge role in the movie; and as a result, you may get a number of inquiries from customers regarding the Camaro.

    At the conclusion of this letter you will find a list of frequently asked questions and answers that were developed around Camaro's appearance in the movie. In addition to these questions and answers, there are a couple of other Camaro points that have been announced to the public that everyone should be familiar with:

    •The Chevy Camaro Coupe will be available for sale in the first quarter of 2009.
    •The Chevy Camaro Convertible will be available for sale within one year of the Coupe.
    •Customers will be able to choose from a V6 or V8 engine and a manual or automatic transmission.
    •Camaro will incorporate an independent rear suspension.
    •Production will take place in Oshawa, Ontario, Canada.

    Everyone within General Motors shares in the excitement and anticipation for Camaro's re-entry in to the Chevrolet line-up -- and the movie will only add to that anticipation. It would be great if all the details regarding the Camaro could be announced today; however, given that actual retail production will not begin for well over a year away, it would be competitively unwise to share further details at this time.

    If you seek more information about Camaro, "chevylaunch.com" has been updated with previously issued press releases and Camaro Concept Convertible Hero Card. "Chevylaunch.com" will be the primary distribution point for future Camaro announcements to our dealer and wholesale members.

    If you have customers seeking information, please direct them to “Chevy.com” or “ChevyNation.com.” Under the "Clubhouse" section of ChevyNation, customers can learn about the history of the Camaro, and various activities leading up to Camaro's start of production. Both sites offer customers a section to sign up for Camaro Hero Card and the opportunity to “stay-in-touch” with Camaro’s development.

    The “Transformers” movie provides a great opportunity to start a new relationship with customers seeking the Camaro. Let’s use this opportunity to sell not only a Camaro in 2009, but a current Chevrolet car or truck -- let’s transform some rides now!!!

    Sincerely,

    Ed J. Peper, Jr.
    General Manager
    Chevrolet Motor Division



    Q. Why is the Chevy Camaro concept starring in the Transformers movie?

    A. Camaro is starring in Transformers to keep up the excitement that was first generated at its unveiling in 2006. The Transformers movie will also help the new Camaro gather new fans – women, just as likely as young men. The movie uses the latest graphic, computer-animated detail to visualize the old Camaro transforming into the Camaro concept in a way that no press conference or ad campaign ever could. It’s a powerful way to link the upcoming Camaro to a Camaro of old and tie in the lengthy Camaro heritage for consumers.


    Q. Is there a rich heritage surrounding Camaro?

    A. Since it roared to life in the fall of 1966, Camaro has given millions a taste of “performance – American style,” with muscular V8s, great road-handling suspension components, and uncompromised styling that really turns heads. And after 35 years, Camaro remains the “purest of the breed” and part of the great American motoring landscape. Camaro has touched many lives – and graced many garages – with nearly 4.8 million produced between 1967 and 2002. More than 1,000 Camaro clubs exist globally and thousands of Camaro web sites pay homage to the sports coupe.


    Q. When will the Camaro production vehicle be available for sale to the public?

    A. The Camaro production vehicle will be available for sale in the first quarter of 2009.


    Q. Why is the Camaro taking so long to launch? Is it late?

    A. Back in August of 2006, GM announced that the all-new Camaro will go sale in the first quarter of 2009. Nothing has changed. This is still the target date for production. GM is using this timeframe to further develop its new global rear-wheel-drive architecture and fine tune Camaro’s fuel-efficient powertrain, sophisticated chassis and contemporary design.

    Q. Was a production Camaro the plan from the beginning?

    A. Camaro production is a direct result of the overwhelming enthusiastic response to the Chevy Camaro concept at the 2006 North American International Auto Show in Detroit. The concept vehicle has spurred consumers to start petitioning drives and begin sending in certified checks in hopes of placing early deposits.


    Q. What performance features and engines will be offered in the Camaro production vehicle?

    A. The Camaro production vehicle will incorporate an independent rear suspension and offer a manual and automatic transmission. Customers will be able to choose from a V6 engine or a V8 engine to power their production Camaro. Horsepower ratings have yet to be announced for the production Camaro. The Camaro concept houses a small-block V8 engine, rated at 400 horsepower. More Camaro production features will be announced in the future.


    Q. Will there be a production Camaro convertible?

    A. Yes, there will be a production Camaro convertible. It will be available for sale within one year of the production Camaro coupe.


    Q. Where will the production Camaro be built?

    A. Production will take place in Oshawa, Ontario, Canada.


    Q. Has pricing been announced for the production Camaro?

    A. Pricing for the production Camaro has yet to be announced.


    Q. Are vehicles like the production Camaro compatible with growing concerns about fuel economy?

    A. GM offers a wide range of fuel saving technologies. Although it is too early for specifics regarding the Camaro production vehicle, it’s safe to say that Chevrolet and GM are continuing to look for ways to improve fuel economy and offer the latest fuel saving technologies. The Camaro production vehicle is being designed with fuel economy concerns in mind.

    Q. What vehicles will the production Camaro compete against?

    A. Customers interested in the Camaro production vehicle will also be shopping the Ford Mustang and the new 2008 Dodge Challenger. The Camaro production vehicle will be designed to hold a number of product advantages over this competition and surely be able to hold its own against any high-performance competitor out there.
    Western Michigan Camaro Club ~ President
    1987 Camaro IROC-Z Pearl White & Black w/ Red Pearl, 355 TPI, A4, 3:42, AirRide,"GOMARO"
    2017 Silverado Double Cab Z71 Pepperdust Metallic, 5.3, A6, 3:42, "SASYZ71"
    2005 Pontiac Grand Prix GT White, 3800
    WMCC Website www.wmcamaro.org

    "A government big enough to give you everything you want,
    is strong enough to take everything you have." — Thomas Jefferson

    "Democracy will cease to exist when you take away from those who
    are willing to work and give to those who would not."
    Thomas Jefferson


  • #2
    Tell me something I don't ALREADY know?!?!!!

    _____________________________________________
    Wade
    2002 Camaro SS T Top Black M6 SLP 345HP
    1985 Camaro IROC Z28 T Top Silver 305TPI Auto
    2003 S10 Blazer 2 door 2wd 4.3 auto lowered 3" daily driver

    Comment


    • #3
      lol ya i know it sounds like alot of the same stuff that was talked about at the dinner at Super Fest. hahaa
      *Angie*
      Come and check out this Hottie and Her F-Body.....

      Birds can fly what can camaro's do????

      Comment


      • #4
        oh ya.. well i heard its going to have a 7L V8 with 800hp!!!

        hahahah..

        Comment


        • #5

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          • #6
            i was hoping for something to the effect of - price gouge it and your dealership loses its rights sort of thing.
            -Joel
            1995 Z28 M6 - AI226/234 - autocross ricer
            1984 Scottsdale K10 - 305/4bbl/4spd


            WTB List:Midwest Chasis DS Loop

            Comment


            • #7
              SAWWWWEEEEET!!!!!!!!!! Its really happening!!!!

              Comment


              • #8
                Interesting...our start of production is still July of next year...wonder what is delaying it...
                Originally posted by Redd8407
                I WANT NOISE! SPEED! AN ENGINE THAT SHAKES MY INTERNAL ORGANS LIKE THEY GOT PARKINSON'S! I DONT WANT AN ENGINE THAT IS PARTIALLY POWERED BY MY LAPTOP BATTERY!
                Originally posted by Z28ISGR8
                WHY THE F*CK IS THERE A GOAT ON A FERRARI?
                Originally posted by Darren
                I think it is because I take it in and out all the time, the rubber has just stretched out, especially at the bottom where it is really thin. It annoys me more then anything.

                Comment


                • #9
                  As stated, nothing really new here, however, it is nice to see everything mentioned in one "official" place. Vrooom!
                  RIP Doug,You will always be remembered
                  3/3/53 ~ 12/22/10

                  Western Michigan Camaro Club - President
                  2002 Hot Rod Magazine Ltd. Ed. by Berger
                  1985 Camaro IROC-Z
                  1974 Camaro Type LT / Z28
                  2002 Trail Blazer LTZ
                  2003 Honda VFR 800i Interceptor

                  1996 Camaro SS (Sold )

                  www.wmcamaro.org

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                  • #10
                    Saw the movie yesterday --- ABSOLUTLY OUTSTANDING!!!
                    And not just because of the camaro. Great story line, Great effects, Cool cars. Just a really good movie

                    At Superfest I talked to an old friend from Canada that will actually be working the line building the new camaro. He said that 1st and 2nd shift is being laid off in Jan 08 so the existing line can be converted to build the camaro. Third shift stays on. People laid off are expected to be called back in Oct 08 and one would expect production to start when they call everyone back.
                    '73 Z28 388 Stroker, M22 Rockcrusher 4 speed
                    WMCC Photographer and owner of Redline Photography
                    You are only young once but you can be immature your whole life!!!
                    sigpic

                    Comment


                    • #11
                      Originally posted by 81DaytonaPaceCar View Post
                      Interesting...our start of production is still July of next year...wonder what is delaying it...
                      What's delayed?
                      - Brian Meissen
                      Owner, MiFBody.com
                      Administrator, LTxTech.com


                      1994 Camaro LT1 Transplant - 357ci LT1, cammed, stalled, and driven.
                      2022 Camaro LT1 - "Cherry Bomb 2"
                      Michigan FBody Meet & Greet Car Show 2022
                      June 4th, 2022 - 9am to 3pm!!!
                      The HUB Stadium, Auburn Hills, MI

                      Comment


                      • #12
                        Originally posted by JoeliusZ28 View Post
                        i was hoping for something to the effect of - price gouge it and your dealership loses its rights sort of thing.
                        Are you kidding? Price gouging in the first year of a popular car is S.O.P. at American car dealers these days
                        sigpic

                        Stock 1998 T/A, original owner


                        17 years and 18,664 miles . . . still lovin' it

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