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My Own Worst Enemy: Christian Slater, Chevy Camaro Star in New TV Show
Date posted: 2008-08-27 07:27:00.0
BURBANK, California — It was almost impossible to miss the new 2009 Chevrolet Camaro during NBC's just-concluded, multi-network coverage of the Olympics in Beijing. At just about every commercial break, there was a spot with Christian Slater playing mild-mannered efficiency expert "Henry" and hard-edged government agent "Edward" (two guys, one body) in the new series My Own Worst Enemy. And both Henry and Edward drive new not-yet-for-sale Chevys — Henry in a Traverse crossover SUV and Edward in a new Camaro.
Both the Traverse and Camaro are apparently pre-production vehicles rushed to the My Own Worst Enemy set in order to get them on camera. In fact the appearance of the two vehicles emerges from a state-of-the-art marketing arrangement between GM and NBC. According to an earlier press release, the agreement makes "GM the exclusive automotive integration partner" for the show with the starring roles for the two vehicles part of the integration. "This great partnership helps GM leverage our content and utilize our platform in a transformative way," the release quoted NBC Co-Chairman Ben Silverman as saying. "They are a market leader and we are a market leader. It validates our Infront strategy to be early and create a two-way conversation with our clients." In short it's one step beyond the sort of product placement that's typically seen on network TV shows.
So NBC has partnered up with Ford to make the upcoming remake of Knight Rider a blue oval show, while it's hitched to the bowtie for My Own Worst Enemy. In fact NBC is currently promoting My Own Worst Enemy as "presented by Chevrolet."
As to the vehicles actually used in the production, there's not much to know. From the commercial, it's hard to tell how the Camaro is trimmed (RS? SS? Who knows?) and it's hard getting psyched about the Traverse's appearance at all.
The series premieres on October 13th and will regularly appear on Monday nights at 10:00 p.m. on NBC.
What this means to you: No longer are TV shows just filler between car commercials. Now they're car commercials, too. — John Pearley Huffman, Correspondent
Find this article at:
http://www.edmunds.com/insideline/do...ticleId=131247
My Own Worst Enemy: Christian Slater, Chevy Camaro Star in New TV Show
Date posted: 2008-08-27 07:27:00.0
BURBANK, California — It was almost impossible to miss the new 2009 Chevrolet Camaro during NBC's just-concluded, multi-network coverage of the Olympics in Beijing. At just about every commercial break, there was a spot with Christian Slater playing mild-mannered efficiency expert "Henry" and hard-edged government agent "Edward" (two guys, one body) in the new series My Own Worst Enemy. And both Henry and Edward drive new not-yet-for-sale Chevys — Henry in a Traverse crossover SUV and Edward in a new Camaro.
Both the Traverse and Camaro are apparently pre-production vehicles rushed to the My Own Worst Enemy set in order to get them on camera. In fact the appearance of the two vehicles emerges from a state-of-the-art marketing arrangement between GM and NBC. According to an earlier press release, the agreement makes "GM the exclusive automotive integration partner" for the show with the starring roles for the two vehicles part of the integration. "This great partnership helps GM leverage our content and utilize our platform in a transformative way," the release quoted NBC Co-Chairman Ben Silverman as saying. "They are a market leader and we are a market leader. It validates our Infront strategy to be early and create a two-way conversation with our clients." In short it's one step beyond the sort of product placement that's typically seen on network TV shows.
So NBC has partnered up with Ford to make the upcoming remake of Knight Rider a blue oval show, while it's hitched to the bowtie for My Own Worst Enemy. In fact NBC is currently promoting My Own Worst Enemy as "presented by Chevrolet."
As to the vehicles actually used in the production, there's not much to know. From the commercial, it's hard to tell how the Camaro is trimmed (RS? SS? Who knows?) and it's hard getting psyched about the Traverse's appearance at all.
The series premieres on October 13th and will regularly appear on Monday nights at 10:00 p.m. on NBC.
What this means to you: No longer are TV shows just filler between car commercials. Now they're car commercials, too. — John Pearley Huffman, Correspondent
Find this article at:
http://www.edmunds.com/insideline/do...ticleId=131247
for the Camaro.
357ci LT1, cammed, stalled, and driven. 
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